Season II: Great Lakes Challenge: Lake Michigan Entry + Medal
What is referred to as the Third Coast of the United States, Lake Michigan holds a special place in our hearts. We've all vacationed there, frozen our butts off swimming in August, watched incredible sunsets and searched for Petoskey stones.
While we might not be able to visit all the Great Lakes this summer, we wanted to create a challenge that keeps you connected to the 'Best Kept Secret' of the Midwest. Run, walk, roll, hike, cycle, swim, or paddle 494 km (307 miles) to cross Lake Michigan.
Share your post-race selfies with us! Tag your posts with #FindTrueNorth
Track Your Progress
You can enter an activity into the app by manually adding your distance or by syncing your activities from your favorite fitness tracker or smartwatch.
Our Challenges, Your Finish Line
Share your finish line photos using #NeverStopMovingNorth
Frequently Asked Questions
Orders ship with 2 business days unless a product is denoted as pre-sale or is a Challenge Of The Month subscription order.
Results can be entered at any time! There is no deadline for you to complete your challenges!
Each event comes with a challenge entry, premium medal, and digital bibs.
After you register, you will receive an activation email. Think of this as your check-in at the Registration Tent before you head to the Start Line. You can use any app or device to track your run. You can submit results by connecting directly to your Strava, or manually entering your activities! Activities will start counting towards your challenge from the date you activate the challenge.
Absolutely not! This is your race and you get to complete it at your pace. When you submit results, you will be able to select what type of activity you used to complete the distance.